the initiative on the College’s behalf. These endorsements assure the public that the equipment and the
educational materials are of the highest quality.
The need to control bleeding is not limited to mass
casualty situations, however, and the website is of
equal value to individuals seeking bleeding control
resources for everyday emergencies, such as motor
vehicle crashes, machinery accidents, and so on.
Since the website launched in August 2016,
bleedingcontrol.org has been accessed more than 100,000
times. Complementing the website is the Twitter
account, @bleedingcontrol, which also launched in
August 2016. The number of followers grows daily
and stood at more than 1,600 at press time.
Hollywood lends a hand
On October 10, 2016, the cast of the CBS prime-time
show Code Black gave a boost to our efforts with its
CBS Cares public service Stop the Bleed promotion.
The public service announcement (PSA), which aired
that evening after Code Black, featured actors Rob Lowe
and Marcia Gay Harden and was shown to millions of
viewers on CBS affiliates throughout the U.S. Besides
making a compelling case for having bleeding control kits on hand, the PSA prominently featured the
bleedingcontrol.org web address.
The ACS Committee on Trauma and the National
Association of Emergency Medical Technicians are
co-sponsoring a Bleeding Control (B-Con) course suitable for individuals without medical training.
course was developed under the leadership of Peter
Pons, MD, FACS, and the late Norman E. McSwain,
Jr., MD, FACS. B-Con, a two- to three-hour course, is
specifically designed to teach people how to save a life
before professional rescuers arrive on the scene, including methods to control bleeding and secure an air way.
An hour-long B-Con Basic course has been developed to train the public in the three ways to stop
bleeding. These techniques include using one’s hands
to apply pressure, using hemostatic dressings and other
materials such as clothing to pack a wound, and applying a tourniquet to control severe bleeding from an
To successfully bring bleeding control education
to the general public, a cadre of instructors and facilities is needed. To meet the anticipated demand, the
ACS will now require its verified trauma centers to
offer bleeding control courses to the public. As a first
step toward achieving this goal, the College offered a
course at Clinical Congress 2016 in Washington, DC, to
teach surgeons how to educate the public to apply the
principles of bleeding control in the field (see photos,
this page). More than 300 surgeons were trained as
instructors during the meeting. In addition, the Eastern
Association for the Surgery of Trauma provided similar education at its Scientific Assembly in January 2017.
Bleeding control training efforts have evolved
into an international collaboration. Physicians in
the Netherlands, guided by the leadership of Prof.
L. M. G. Geeraedts, Jr., MD, have trained 130 individuals in bleeding control, 56 of whom meet the
criteria to be instructors. A website similar to
bleedingcontrol.org is available for a Dutch audience at
One of the more exciting public awareness initiatives that is taking shape was spearheaded by a partner
organization, Johnson & Johnson, which engaged the
awarding-winning advertising agency of BBDO Worldwide to develop a campaign to raise public awareness
about how anyone can help to save lives by learning the
basics of bleeding control. The campaign includes creative posters, website banners, and t-shirts that convey
this message. At press time, plans to roll out the campaign were being finalized.