the Bulletin website, read an interactive version of
the magazine that looks exactly like the print edition, or download the app.
The Bulletin celebrated 100 years of publication.
In acknowledgement of that milestone, David L.
Nahrwold, MD, FACS, has written A Mirror Ref lecting Surgery, Surgeons, and Their College: The Bulletin
of the American College of Surgeons. Signed copies of
the book were available for purchase at Clinical
A standard template for designing and developing content for the ACS newsletters has been
implemented to ensure they all have a consistent
look and feel. These publications are easily viewed
on a computer, tablet, or smartphone. The redesigned newsletters launched in April with our most
widely distributed newsletter, ACS NewsScope.
This past year, the ACS boosted its efforts to
use video to engage key audiences—particularly
current and prospective members. The ACS Web
team posted and rotated more than 100 videos on
the website covering a range of topics, including
the results of the FIRST Trial, how surgeons use
ACS NSQIP to improve quality in their hospitals,
and the value of mentors.
Two new video series were posted on our website. The first series, developed in consultation with
the Division of Member Services, is a quartet of
videos that showcase the value of ACS Fellowship.
The second series, Straight from the Source, developed
in consultation with the Division of Education,
highlights the value of ACS educational programs.
The College’s social media presence continues
to grow. The 104 ACS Communities continue to
attract a range of members. The communities have
become home to more than 4, 100 unique contributors who have posted more than 39,000 messages in
approximately 6,500 discussion threads, not including private messages. During this two-year period,
there have been nearly 2 million page views (see
article on page 87 for more details).
ticipation trajectories on our Facebook, Twitter,
and Linked In pages. By August 15, nearly 20,000
individuals had “Liked” our Facebook page, compared with 12,355 at the same point last year. We
had a total of 28,275 Twitter followers—nearly 6,000
more than at the same point last year. And the College now has 9,075 LinkedIn followers, an increase
of 2,180 followers over the last year. In addition to
sharing ACS news on our LinkedIn site, we have a
“Careers” tab to recruit top talent.
In July, JACS launched a redesigned home page
at journalacs.org. The layout is more user-friendly,
allowing readers to find JACS content quickly, and
includes more surgical videos and images, as well
as a complete list of the JACS CME articles for the
month. The new responsive design is improved for
use across all digital devices.
As noted earlier, JACS recently began collaborating with the RAS-ACS to launch an online literature
appraisal forum aimed at engaging RAS members
with JACS content and encouraging younger surgeons to apply what they learn from discussion
of these articles to their own clinical practice. A
winning JACS article is selected by ACS Resident
members, who then discuss the article via social
media with input and commentary from respected
surgeons. The inaugural discussion took place in
June and generated more than 65,000 impressions
on Twitter. Future discussions are projected to
The Division of Integrated Communications collaborated with Weber/Shandwick on the following
•Supported the ACS networking event series described
•Supported the creation and coordination of Surgeon
Retooling Reimagined—a groundbreaking effort to
create a national model for the retooling, credentialing, and privileging of surgeons in practice, particu-